Social Marketing Regional Workshop - Ouagadougou 2015

Teams from Entrepreneurs du Monde's energy programs (Burkina Faso, Cambodia, Haiti, Togo) and head office joined this workshop organized in Ouagadougou in July 2015. The focus was on social marketing, which aims at influencing behaviors that benefit individuals and communities for the greater social good. Four aspects, structuring the workshop's four days, were covered: Produit (Product), Placement (Place), Promotion, Pérénnité économique (Sustainability) (the 4Ps).

 

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